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‘Compare the Pair’ campaign set to tackle a new generation

  Published: 24 Oct 2022

One of Australia’s most successful campaigns is set to encourage a new generation of Australians to ‘Compare the Pair’ and see how they would be better off.

For 17 years Industry SuperFunds’ iconic ‘Compare the Pair’ campaign has urged everyone to look for a better deal from their super fund, but it has never been specifically targeted to under 25s, until now.   

The campaign has evolved several times, with the newest version released last night (Oct 23) incorporating more of the symbols that have made the Industry SuperFund brand a standard-bearer in Australia.

*The above material, whilst correct at the time of publication may include references or statements which are no longer current.

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To learn more about one of the Industry SuperFunds below click on their logo.