Published: 14 Aug 2017
Industry SuperFunds are set to launch the third generation of the famous "Compare the Pair" advertising campaign, to remind Australians what to look for when choosing a superannuation fund.
Industry Super Australia senior manager brand and marketing, Bronwyn Hooton, said: "For well over a decade this campaign has reinforced how the average Industry SuperFund has outperformed the average bank-owned or other retail fund over the long term".
Hooton said the challenge was to give such a well-known campaign a new lease of life.
"The team has done a great job of giving viewers something fresh, with a touch of intrigue," she said.
Viewing links
30sec TVC Compare the Pair ‘Moving Trucks’
30sec TVC Compare the Pair ‘Escalators’
Production details
- Campaign timing: 13 August launch across TV, catch up TV, outdoor, digital and social platforms.
- Client: Industry Super Australia (Bronwyn Hooton)
- Creative Agency: The Shannon Company (Emma Hill)
- Production Company: The Shannon Company
- Director: James Shannon.
- Producer: Beaver
The campaign will be officially launched at the Marriott hotel in Melbourne on Monday 14 August.
Media contact: Phil Davey on 0414 867 188
*The above material, whilst correct at the time of publication may include references or statements which are no longer current.