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Industry Super set to launch new 'Compare the Pair' campaign image
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Industry Super set to launch new 'Compare the Pair' campaign

Published: 14 Aug 2017

Industry SuperFunds are set to launch the third generation of the famous "Compare the Pair" advertising campaign, to remind Australians what to look for when choosing a superannuation fund.

Industry Super Australia senior manager brand and marketing, Bronwyn Hooton, said: "For well over a decade this campaign has reinforced how the average Industry SuperFund has outperformed the average bank-owned or other retail fund over the long term".

Hooton said the challenge was to give such a well-known campaign a new lease of life.

"The team has done a great job of giving viewers something fresh, with a touch of intrigue," she said.

Viewing links

30sec TVC Compare the Pair ‘Moving Trucks

30sec TVC Compare the Pair ‘Escalators

Production details

  • Campaign timing: 13 August launch across TV, catch up TV, outdoor, digital and social platforms.
  • Client: Industry Super Australia (Bronwyn Hooton)
  • Creative Agency: The Shannon Company (Emma Hill)
  • Production Company: The Shannon Company
  • Director: James Shannon.
  • Producer: Beaver

The campaign will be officially launched at the Marriott hotel in Melbourne on Monday 14 August.

Media contact: Phil Davey on 0414 867 188

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Additional details:

To learn more about one of the Industry SuperFunds below click on their logo.