New Industry Super funds campaign: We are all in this together
Industry SuperFunds are here to help protect members’ nest eggs and the Australian economy bounce back from the Coronavirus downturn, a new mass market media campaign will say.
Members are understandably concerned about the impact the Coronavirus and the global business shutdown have had on economies and in turn their super balance.
But the new campaign by Industry Super Australia and the Shannon Company reassures members their super will bounce back from the downturn and go on delivering strong long-term returns to build their nest egg. Additionally it highlights to members the things that their super is invested in also helps create jobs and keeps Aussie businesses strong.
The campaign will be centred around a new 30-second TV spot and supported by a series of online videos from industry experts.