ISA Pty Ltd (ISA) has commissioned SuperRatings Pty Ltd (SuperRatings) to undertake the research and modelling for some of ISA’s advertisements. SuperRatings is a ratings, research and insights company that specialises in analysing superannuation funds, their investment returns, their fees and the relative benefits they offer to their members.
The Accumulation Net Benefit model, prepared by SuperRatings, calculates the variance in earnings and fees between Industry SuperFunds and retail super funds (also known as retail master trusts) over different time periods, with the default comparison being the 5, 10 and 15 years to 30 June 2026.
Sample Set: The sample set used in the modelling contains the 7 Industry SuperFunds that participate in the ISA marketing campaign and the retail super funds which are actively tracked by SuperRatings (as shown in the below table), including superannuation investment products that are open and those that are closed to new members but continue to hold assets.
As at 30 June 2026, the number of retail super products included in the sample set as at each year in the comparison period is:
| Year | Retail super products | Year | Retail super products | Year | Retail super products |
| 2007 | 42 | 2015 | 109 | 2023 | 73 |
| 2008 | 40 | 2016 | 111 | 2024 | 69 |
| 2009 | 51 | 2017 | 117 | 2025 | 68 |
| 2010 | 53 | 2018 | 125 | 2026 | 67 |
| 2011 | 56 | 2019 | 129 | ||
| 2012 | 61 | 2020 | 133 | ||
| 2013 | 71 | 2021 | 134 | ||
| 2014 | 84 | 2022 | 89 |
3.5% per annum.
Performance (Net Benefit) modelling is based on actual reported returns over the stated period.
Annually.
The Superannuation Guarantee rate used for each year's calculation is in accordance with the Superannuation Guarantee (Administration) Act. The modelling assumes no salary sacrifice or voluntary contributions.
15%
Quarterly in arrears (i.e. the first contribution is made 3 months after joining the fund)
Annually.
A tax rebate of 15% is assumed on fees deducted from members' accumulation accounts
Members' accumulation accounts are assumed to be in a 'small' employer size of $150,000 in funds under management (FUM) at the start of calculation.
2.5% per annum
All fee information is taken from the sample funds’ product disclosure statements or other formal disclosures at the end of each year in the calculation. Contribution fees, entry fees, exit fees, fee caps/tiering, additional adviser fees or any other fees charged are excluded from this model.
No deductions are made for insurance premiums.
| Scenario | Starting Salary | Balance | Industry SuperFund net benefit | Retail super fund net benefit | Industry SuperFund account balance today | Retail super fund account balance today | Net benefit difference |
|---|---|---|---|---|---|---|---|
| General marketing claims | $50,000 | $50,000 | $24,804 | $22,688 | $99,952 | $97,836 | $2,116 |
| Executive ladies ‘Compare the Pair’ | $90,000 | $50,000 | $29,141 | $27,128 | $124,408 | $122,394 | $2,013 |
| Middle income men ‘Compare the Pair’ | $59,100 | $74,600 | $35,521 | $32,362 | $139,846 | $136,687 | $3,159 |
| Scenario | Starting Salary | Balance | Industry SuperFund net benefit | Retail super fund net benefit | Industry SuperFund account balance today | Retail super fund account balance today | Net benefit difference |
|---|---|---|---|---|---|---|---|
| General marketing claims | $50,000 | $50,000 | $80,797 | $69,629 | $182,315 | $171,147 | $11,168 |
| Executive ladies ‘Compare the Pair’ | $90,000 | $50,000 | $98,703 | $86,272 | $241,436 | $229,005 | $12,431 |
| Middle income men ‘Compare the Pair’ | $59,100 | $74,600 | $114,110 | $98,070 | $249,606 | $233,565 | $16,041 |
| Scenario | Starting Salary | Balance | Industry SuperFund net benefit | Retail super fund net benefit | Industry SuperFund account balance today | Retail super fund account balance today | Net benefit difference |
|---|---|---|---|---|---|---|---|
| General marketing claims | $50,000 | $50,000 | $177,135 | $145,877 | $309,428 | $278,170 | $31,258 |
| Executive ladies ‘Compare the Pair’ | $90,000 | $50,000 | $226,838 | $188,962 | $424,965 | $387,089 | $37,876 |
| Middle income men ‘Compare the Pair’ | $59,100 | $74,600 | $245,953 | $202,079 | $417,823 | $373,949 | $43,874 |
As at 30 June 2026
Executive ladies ‘Compare The Pair’ – This assumption set is utilised in the advertisement depicting two women rock climbing.
Middle income met ‘Compare The Pair’ – This assumption set is utilised in the advertisement depicting two men at the barbers.
ISA Pty Ltd (ISA) has commissioned SuperRatings Pty Ltd (SuperRatings) to undertake research and modelling for us. SuperRatings is a ratings, research and insights company that specialises in analysing superannuation funds, their investment returns, their fees and the relative benefits they offer to their members.
Unlike our Accumulation Net Benefit model (above), which looks at the accumulation in an individual's benefit during a member's contributory phase of their superannuation, the Pension Net Benefit model focuses on the drawdown phase of a member in retirement. This Pension Net Benefit Model is based on SuperRatings’ analysis of investment returns, fees and the relative benefits offered to members during the pension phase. Analysing the variance in earnings and fees between Industry SuperFund pension products and a sample set of retail pension products, the model calculates the de-cumulation of a member's benefit within the pension phase over a 5-year period to 30 June 2026.
For example, the 5-year timeframe tracks the de-cumulation of a member's benefit utilising each of the tracked funds’ pension product between ages 67-71, commencing from 1 July 2021 and finishing on 30 June 2026.
The sample set used in the 5-year modelling contains the 7 Industry SuperFunds that participate in the ISA marketing campaign.
As at 30 June 2026, the number of retail super options included in the sample set as at each year:
| Year | Retail super products | Year | Retail super products |
| 2017 | 50 | 2022 | 37 |
| 2018 | 52 | 2023 | 25 |
| 2019 | 51 | 2024 | 25 |
| 2020 | 58 | 2025 | 27 |
| 2021 | 56 | 2026 | 27 |
Each calculation timeframe assumes an opening account balance.
Performance (Net Benefit) modelling is based on actual reported returns over the stated period.
Investment returns are credited annually, however, the total investment return is adjusted to take into account monthly pension payments and fee deductions.
Pension drawdowns are calculated utilising a drawdown level of 5% per annum (which is aligned with the minimum legislated drawdown level for a member aged 65 at the commencement of the pension) and are assumed to occur monthly.
Annually.
All fee information is taken from the sample funds' Product Disclosure Statements or other formal disclosures at the end of each year in the calculation. Establishment fees, buy/sell spreads, entry fees, exit fees, additional adviser fees or any other fees charged are excluded from this model.
No deductions are made for insurance premiums.
The account balance is calculated by taking returns over the comparator period (5 years) less drawdowns and fees.
| Balance | Industry SuperFund account balance today | Retail super fund account balance today |
| $50,000 | $55,745 | $53,439 |
| $200,000 | $224,515 | $215,184 |
| $300,000 | $337,029 | $323,015 |
| $350,000 | $393,286 | $376,930 |
| $450,000 | $505,799 | $484,761 |
Modelling was performed on 29 September 2026 using data as at 30 June 2026.
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